At The Crossroads 2022 Key Initiatives

Each year the At The Crossroads (ATC) team sits down to reflect on our organizational goals and progress, and set priorities for the coming year. We remain laser focused on increasing our impact and creating change in the homelesness response system. One of the core values at ATC is transparency. We believe that sharing things like key initiatives with our community helps keep the team accountable as well as keeps supporters engaged with the overall mission. Guided by our overall 2020-2023 Strategic Directions, we are excited to share our bold initiatives for 2022.

At The Crossroads’ 2020-2023 Strategic Directions and 2022 Initiatives

2020-2023 Strategic Directions:

• Broadening our impact through partnerships and innovative, evidenced-based services
• Enhancing work culture to foster and support high-performing, fulfilled staff
• Mobilizing a community of supporters through public awareness and engagement

2022 Initiatives: 

Host a Series of Events that Educate, Inspire, and Build Community

Time period: 1/1/22-12/15/22

Goal: ATC will produce a number of events throughout 2022 that are accessible, fun, and help people learn about the issues that affect our clients and community. These events will also serve as a way to connect all of us who are invested in building a more compassionate and equitable Bay Area.

Reinvigorate ATC’s Brand Messaging 

Time period: 1/1/22-5/31/22

Goal: ATC will craft new messaging about our work—including our first-ever vision statement and an updated mission statement—which will serve as our north star. ATC’s external messaging will be bolder, rooted in our values, and drive how we mobilize community members who are passionate about addressing housing instability and inequity in our region.

Design and Administer an Outcome Study 

Time period: 1/1/22-12/15/22

Goal: In partnership with Analysis Group, ATC will conduct our first outcome study. ATC will establish key metrics to “measure what matters” in order to better understand the impact of our client-directed, unconditional, and long-term model of support. This important step in becoming a more data-informed organization follows the completion of our first-ever client study in 2021. 

Establish a Professional Development and Employee Mobility Program 

Time period: 1/1/22- 12/15/22

Goal: ATC will develop a program that fosters a continuous learning culture, investing deeply in our current staff and the future of ATC. It will focus not only on current training needs but provide opportunities for mentorship to our staff empowering them to grow into leadership roles. The program will include professional development plans and budgets for all staff, management training, coaching, and wellness activities. ATC will also be establishing an internship program that will develop a meaningful pathway for employment for underrepresented individuals in our city, including previous clients. 

It is ATC’s goal to build a more compassionate and equitable Bay Area where everyone can thrive. We will be sharing our progress throughout the year.  We hope that you continue to support us in our mission. Whether that is participating in our events, reading our communications, spreading the word to your friends and family, or investing financially. We all have different roles to play, and it’s going to take all of us!